Placemaking can:

  • Attract and retain occupiers

  • Drive footfall, audiences and trade

  • Protect and enhance yield

There are many different interpretations of the term, 'placemaking' depending on sector, geographical location, professional priorities, perception of ROI and so on. Those who are involved in creating a built environment often look at the 'hardware' of placemaking. Once design and construction is complete, it falls to others to work towards ensuring the structures and facilities are used to their full potential.

What seems to be universally accepted is that all types of developments can be enhanced by creating public spaces that are animated and attract people to use them.

We know that simply creating space for public use rarely delivers value but we believe that placemaking exercises can encourage use of a place, by a desired demographic, in a desirable manner while reinforcing brand values. This delivers value for everyone.

Our approach to placemaking involves research, resulting in useful insight for developers, investors and occupiers. It also provides the opportunity for further engagement with users of a development which provides useful collateral for marketing campaigns.

Let's start talking about:

  • how placemaking can help occupiers with recruitment and retention.

  • how placemaking impacts on brand equity.

  • how placemaking can drive sales, leases, footfall and commercial behaviour.

  • Let's find out together what the demographics are for potential users of a development and how knowing this and acting on the information can add value to a development.

  • Let's explore how Tapir's placemaking can deliver the ROI that you want.

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