Winning Indian visitors - British tourism's latest conundrum.
I don't want to call myself an expert. Experts seem to be popping up on every conceivable topic at the moment. But I do have experience...
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Andrew McIntyre of MHM Insight
- Nov 15, 2018
- 3 min
20 ways to define Brand
Many years ago, a market research consultancy called Morris Hargreaves McIntyre carried out some comprehensive research for me. It...
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Dr Jackie Mulligan
- Oct 19, 2018
- 4 min
Events can help to make places, but not all events deliver the required ROI.
After a career in business and academia Dr Jackie Mulligan founded the award winning shopappy.com app and website. In this article,...
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Written by Scott Billings
- May 3, 2016
- 4 min
Re-Branding Wordsworth
How we re-branded a literary icon.
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